First-time founders: here’s how to select the best fundraising strategy for your startup

Tope Awoton, Founder of Calendly. Source: Inc. Photographer: Diwang Valdez

Fundraising is hard. Full stop. What can make it even harder is not knowing the capital options your business is best suited for and chasing after money that may not be in your best interest.

Why can this cause hardship? Because choosing the wrong type of fundraising strategy is likely to cause emotional and time…