A Foundational Guide for Early-Stage Venture Capital Scouts: How to Identify Promising Startups for Investment

Lolita Taub
5 min readMar 27, 2023


Source: Ganas Ventures

Welcome to the world of early-stage venture capital scouting! As a scout, your job is to identify promising companies for a venture capital fund to invest in. This guide will provide a foundational overview of the key concepts and processes involved in early-stage venture capital scouting.

In this guide, we will cover an overview of venture capital, sourcing and due diligence, product-market fit, KPIs and unit economics, market sizing, term sheets, and exits. Getting a handle on these concepts will help you identify startups that are worth investing in. Enjoy the post, and after you’re done, read Venture Deals and think about signing up for their free online course here.

Venture Capital Overview

Venture capital is a form of investment that provides funding to startups and small businesses in their early stages of development. This type of investment allows these companies to grow and scale, ultimately leading to successful exits for investors. As a scout, you will be responsible for identifying and referring potential investments to a venture capital fund(s).

Sourcing & Due Diligence

As a scout, it is your job to identify promising companies for your venture capital fund. This involves finding potential investments through a variety of methods, such as networking, attending industry events, and reviewing pitch decks from startups. Once you have identified a potential investment, it is important to do due diligence to assess the company’s potential for success. This includes reviewing the company’s financials, and doing market and competitor research. It is also important to speak with the company’s founding team and assess their experience and ability to execute on their business plan.

Product-Market Fit

One key factor to consider when evaluating a potential investment is whether the company has a strong product-market fit. This refers to the extent to which a product or service meets the needs of a specific market. Companies with a strong product-market fit have a clear understanding of their target market and have developed a product or service that resonates with customers. Traction (e.g., revenue, a wait-list) is a good tell.

KPIs and Unit Economics

As a scout, it is important to know the key performance indicators (KPIs) and unit economics of the companies you are evaluating. KPIs are metrics that measure the performance of a company, such as revenue growth or customer acquisition costs. Unit economics refers to the economics of a single unit of a product or service, including the cost to produce and sell it and the resulting profit or loss. Understanding these metrics can help you assess the potential profitability of a company.

Market Sizing

Another key factor to consider when evaluating a potential investment is the size of the market in which the company operates. A large market (in the billions) can provide significant growth potential for a company, while a small market may limit the potential for growth. It is important to research the market size and growth potential to assess the potential return on investment for a company.


Valuation is the process of determining the worth of a company. There are several methods for valuing a company, including the discounted cash flow method and the comparable company method. It is important to do valuation research to ensure that the valuation set for a startup is fair and aligns with its potential for growth.

Term Sheets

Depending on the fund you scout for, you may or may not be involved in the creation or negotiation of investment terms, which is the step that proceeds due diligence. Regardless, it is good to know that term sheets spell out the rights and responsibilities of each party and include financial information like the amount of the investment, the ownership stake the investor will get in exchange for the investment, and the allocation of proceeds in the event of a sale or exit.

VC Exits

The main goal of any venture capital investment is to make money when the company exits. There are several ways that a venture capital fund can exit an investment, such as through an initial public offering (IPO) or a sale to another company. As a scout, it is important to understand the potential exit strategies for a company and assess the likelihood of a successful exit.

Become a Scout for a Venture Capital Fund

Becoming a scout for a venture capital fund can be a rewarding and exciting opportunity. Not only will you have the opportunity to help support the growth of startups and small businesses, but you can also build your investor track record and sometimes earn unit economics.

In conclusion, early-stage venture capital scouting is a crucial part of the investment process. As a scout, you will be responsible for identifying promising companies and referring them to a venture capital fund(s) for it to invest in. By understanding the key concepts and processes involved in venture capital scouting, you can effectively evaluate potential investments and contribute to the success of the fund for which you scout. Consider becoming a scout for a venture capital fund and taking advantage of the benefits and opportunities that come with this role.

At Ganas Ventures, you can become a Ganas Deal Partner (our scout program) and earn 20% of the fund’s carry for any referred startups in which the fund invests. You can apply to become a Ganas Deal Partner here.

About Ganas Ventures: Ganas Ventures invests in pre-seed and seed community-driven startups in the US and Latin America. ​​To learn more visit us at ganas.vc.

About Lolita Taub: As a Latina emerging manager and general partner at Ganas Ventures, I always want to work with or invest in community-driven founders, funders, and friends. I have a strong track record with 15 years of experience in the Silicon Valley ecosystem. I have sold over $70 million in tech products and services, made over 90 investments as an angel investor and venture capitalist with Backstage Capital, Lightspeed, and The Community Fund, and had 3 successful exits from my portfolio.

Forbes, Inc Magazine, Nasdaq, and others acknowledge my efforts in advocating investment in underestimated and undervalued founders. I completed my undergraduate studies at the University of Southern California and earned my MBA from the IE Business School.

In addition to my professional accomplishments, I am a dedicated community builder with more than 80,000 founders, funders, and ecosystem friends. And I want to back founders who care about the community, invite LPs into the Ganas Ventures family, and build wealth in the community that will last for generations.



Lolita Taub

About investing in community-driven cos + supporting our underestimated founder/investor fam. @lolitataub