Everything you need to know about Argentina’s startup scene

Community-driven Argentina Startup Guide

Source: Lonely Planet

Josh and I finished our Chile LATAM tour leg and now we’re in Argentina. So, it’s time to share our community-driven Argentina startup guide with the world! In it, you will find everything you need to know about Argentina’s startup scene.

If there’s something missing, leave a reply and I’ll update the post periodically.

📚 Check out our other community-driven startup guides: 🇲🇽 What everyone needs to know about Mexico’s startup scene and 🇨🇱 What everyone needs to know about Chile’s startup scene

What everyone needs to know about Argentina’s startup scene

You definitely need to know that by mid February 2022, there were 42 unicorns in Latin America. 8 of them are in Argentina. They include: Mural, Auth0, Despegar, Globant, MercadoLibre, OLX, Prisma Medios de Pago, Tiendanube/Nuvemshop and Ualá. Auth0 was acquired by Okta. Despegar and Globant trade in the NYSE. MercadoLibre trades on NASDAQ.

Other notable Argentinian exits:

Trends

2022 research of tech trends in Latin America by LAVCA point to a huge opportunity in startup-VC investment in the region. To begin, there’s been a large increase in later-stage rounds. In 2019, there was only one (Rappi’s) but the latest report in LAVCA points to 12 deals over $250M. Two of these late stage deals were in Argentina: Tiendanube (Series E, $500M) and Ualá (Series D, $350K).

Source: LAVCA

Overall in Latin America, the leading sector continued to be fintech at $6.1B invested in 258 deals. From 2019 to 2020, there was a 2Xs increase in number of deals and 3.7Xs increase in capital deployed. For Argentina e-commerce grew 47% YoY with $609M deployed in the sector.

When you look at year-over-year (YoY) growth in LATAM, Argentina grew 131% in number of deals and 503% in dollars deployed. Between 2019 and 2021, the number of deals went from 27 to 60 and the amount invested went from $294M to $1.29B.

Source: LAVCA

Not surprisingly the largest number of startups in Argentina are headquartered in Buenos Aires. In 2020, there were 248 startups, according to Statista. So, I’m heading there for some unicorn hunting!

Source: Statista

💰 Interested in learning more about the startup-VC opportunity that lies in LATAM? Read this post.

🗞 Want to follow or join my journey through LATAM’s hottest startup hubs? Subscribe to my newsletter here.

🗓 Want to meet up with the Argentine startup community for coffee in Buenos Aires? RSVP here.

Why Argentina will attract investors and founders alike

You may be wondering why you haven’t heard more about Argentina’s startups and VCs. I wondered that too for a quick minute and then I realized it’s because Argentina is an underestimated market. Yeah, much like there are underestimated founders* & GPs**, there are also underestimated markets***.

So, let’s change that with some reasons why investors and founders should look at Argentina.

*Underestimated founders: founders who can build unicorns but are looked over because they don’t fit the stereotypical Silicon Valley mold.

**Underestimated GPs: Underestimated GPs are those who can build funds that will return alpha but are looked over because they don’t fit the stereotypical Silicon Valley mold (or the equivalent in other geographies).

***Underestimated markets: underestimated markets tend to be markets that are not the US or of the original colonizer countries but have the potential to become the world’s startup-VC leaders.

Alright from here on, I share interesting data for you to fall in love with, move to, and invest in Argentina. Enjoy!

Argentina founders and startups to watch

Last year’s Argentine darling and a startup was Ualá! The company raised $350M at a $2.5B valuation for their Series D from Endeavor, Monashees+, Ribbit, and more. This year, Technisis was bought by SoFi!

Source: CBInsights

Founders to watch

Startups to watch

For other Argentinean founders to watch, check out this thread.

Argentina startups with exits

Source: LAVCA

2022

2021

2020

Argentina investors

Argentina-based VCs

Did you know that in Q3 of 2021, the top Spanish-speaking Latin American investor was Argentine Kaszek Ventures?

Source: CBInsights

International LATAM VCs

CVCs

Angel investors

Argentina accelerators

Argentina co-working spaces

Additional reading

About

Lolita Taub is a GP at Ganas Ventures where she invests in pre-seed and seed community-driven companies in the US and Latin America. With 15 years working within the Silicon Valley ecosystem, she has accomplished $70M+ in sales and made 90+ investments as an angel investor, Scout at Lightspeed Venture Partners, and VC at Backstage Capital and The Community Fund. Lolita is also a Co-Founder of proprietary matching tools Startup-Investor Matching Tool, the GP-LP Matching Tool, and the LaaS community which brings along a community of over 4K+ founders, funders, and ecosystem friends. Forbes and Inc Magazine have featured her as a woman promoting investment in underestimated founders and funders. She has a BA from the University of Southern California and an MBA from the IE Business School. Lolita is currently in LATAM, hunting for unicorns, and most importantly, she is a dog mom to the cutest Dachshund mix, Choco.

Thank you to all contributors: Josh Taub, Valentina Terranova, Claire Diaz, Karin Tanenboim, Santos Barrio, Rhea Fabi, and Santiago Fiaschi.

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About investing in community-driven cos + supporting our underestimated founder/investor fam. @lolitataub

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Lolita Taub

About investing in community-driven cos + supporting our underestimated founder/investor fam. @lolitataub