The Future of Work and the Rise of Community-Driven Companies

Lolita Taub
4 min readMar 21, 2023


Source: Ganas Ventures

The future of work is a projection of how work, workers, and the workplace will evolve in the years ahead. As technology continues to advance and the economy shifts, the future of work is likely to be characterized by new forms of work, new ways of working, and new expectations for workers. In this changing landscape, community-driven companies are positioned to play a key role, thanks to their focus on creating value for their users and leveraging the collective knowledge and expertise of their communities.

History and Trends

Community-driven companies have been around for many years but have seen significant growth and success in recent years. One key trend that has driven this growth is the rise of the internet and social media, which has made it easier for people to connect and share information with one another. This has created new opportunities for businesses to build communities of users and create value for them.

Another trend that has been driving the growth of community-driven companies is the shift towards a more flexible and independent workforce. As more people turn to the internet to make a living and connect with others, platforms like Patreon and Teachable that support creators and independent workers will become increasingly important. Similarly, the shift towards an owner economy, where more people are looking to own and control their own assets and resources, will drive demand for companies like OpenSea and Gumroad that help users manage and monetize their assets.

Investments and Venture Capitalists

The success of community-driven companies has attracted significant interest from investors and venture capitalists, who see the potential for outsized returns. In recent years, these companies have raised significant amounts of capital from investors, and have been the recipients of a number of high-profile exits. For example, Bytedance, the parent company of TikTok, was valued at $300 billion in its most recent funding round, and Discord, a popular gaming and communication platform, raised $500 million at a valuation of $15 billion in its most recent funding round.

Call to Action for Founders:

As the future of work continues to evolve, the opportunity for founders to build successful and valuable community-driven companies is greater than ever. With the right approach and focus, founders can build companies that generate outsized returns for investors and provide value for their users and customers. By leveraging the collective knowledge and expertise of their communities, these companies can drive innovation in how we work.

💰 And if you’re building a community-driven startup and fundraising, let us know at Ganas Ventures.

About Lolita Taub: As a Latina emerging manager and general partner at Ganas Ventures, I always want to work with or invest in community-driven founders, funders, and friends. I have a strong track record with 15 years of experience in the Silicon Valley ecosystem. I have sold over $70 million in tech products and services, made over 90 investments as an angel investor and venture capitalist with Backstage Capital, Lightspeed, and The Community Fund, and had 3 successful exits from my portfolio.

Forbes, Inc Magazine, Nasdaq, and others acknowledge my efforts in advocating investment in underestimated and undervalued founders. I completed my undergraduate studies at the University of Southern California and earned my MBA from the IE Business School.

In addition to my professional accomplishments, I am a dedicated community builder with more than 78,000 founders, funders, and ecosystem friends. And I want to back founders who care about the community, invite LPs into the Ganas Ventures family, and build wealth in the community that will last for generations.



Lolita Taub

About investing in community-driven cos + supporting our underestimated founder/investor fam. @lolitataub