A couple of years ago, I started my journey in supporting Latinx founders as an investor at Backstage Capital through the Accelerator and with this post. And I believe what I wrote then even more now!
TL;DR Latinx entrepreneurs are a strong force to be reckoned with! With capital and support, we can grow our businesses to produce in the trillions — trillions that can better the lives of our families, ourselves, and the world.
Now: I want to invest and support more Latinx founders because I want to support my community and there’s money to be made.
Guide: My mami always taught me to be resourceful to those I want to help and work with. So, I decided to put this guide together for Latinx Founders.
In this guide, you can expect to find:
1. What everyone needs to know about Latinx founders
2. Latinx startups that have raised over $1M
3. Latinx founders who have exited
4. Latinx founders and startups to watch
5. Latinx investors
6. Latinx incubators and accelerators
7. Latinx communities
8. Latinx podcasts
9. Latinx events
PS This is a live post. If I’m missing resources, DM me on Twitter @lolitataub.
What everyone needs to know about Latinx founders
Latinx are the second-largest population in the United States. In 2001, Latinx founders made up 6.5% of all founders, while in 2019 we grew to 15% making us the fastest growing demographic launching companies.
Unfortunately, Latinx founders have a hard time getting money to grow their companies, as per Stanford Graduate School of Business, Latino Entrepreneurship Gap Report. The percentage of Latinx founders having difficulty in accessing capital is 6% more than companies founded and led by non-Latinx and when Latinx founders do access capital, the cost of capital is typically 4% higher than the cost acquired by non-Latinx founders.
If you think the numbers are off, think again. According to Project Diane, Latinx women founders only received .4% of the $400 billion in total venture capital funding between 2009 and 2017.
It makes zero sense that a negligible amount of all venture capital is going to Latinx founders because, according to the Aspen Institute, Latinx founders can yield an additional $1.4 trillion to the U.S. economy. It’s obvious that investors are leaving hundreds of millions of dollars on the table by not investing in Latinx founders. We are the hidden gems!
+100 Latinx founded and led startups have raised over $1M dollars
+14 Latinx founded and led startups have exited
Latinx founders + startups to watch
Elias Torres, Co-founder of Drift
Drift's Latinx Founders Beat Long Odds To Build $360 Million AI-Powered Sales Startup
David Cancel remembers his first meeting with future business partner Elias Torres as a pleasant surprise. In Cancel's…
Irma Olguin, Co-founder of Bitwise
Meet The Latinx Founder Building A $100 Million Tech Hub | Forbes - Forbes Africa
The first in her family to go to college, Irma Olguin returned home to Fresno intent on using her skills to uplift her…
Manny Medina, Founder of Outreach
Outreach CEO Manny Medina on leading the Seattle unicorn startup through the COVID-19 crisis
"I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection."…
Alexandra Zatarain, Co-founder of Eight Sleep
Eight Sleep Raises $40 Million To Make Slumber A Medical Solution
Eight Sleep wants hitting the pillow to be the equivalent of hitting the doctor's office. The company, founded in 2014…
Luis Von Ahn, Co-founder of Duolingo
How Duolingo Could Benefit by Hiring Through Canada's Global Talent Stream - Canada Immigration…
An American tech company worth $1.5 billion is threatening to move jobs out of the United States and into Canada…
Polly Rodriguez, Founder of Unbound
This NYC-based woman entrepreneur fights Internet giants like Facebook to get the sextech industry…
At 21, Polly Rodriguez went through menopause as a result of a cancer diagnosis. While shopping for a vibrator and…
Susie Jaramillo, Co-founder of Encantos
Encantos Launches New DTC Family Brand, Tiny Travelers
Encantos Media Studios, creator of bilingual preschool brand Canticos and Nick Jr. animated series, today unveils a new…
Tanya Menendez and Pam Martinez, Co-founders of Snowball Wealth
Women-Owned Startup, Snowball Wealth Aims to Tackle the $1.6 Trillion Dollar Student Loan Crisis
Co-founded by three female, first generation college graduates, the startup will launch a personalized app to help…
Richie Serna, Founder of Finnix
Payments infra startup Finix closes $35M Series B led by Sequoia
This morning Finix, a software-as-a-service (SaaS) startup selling payments tech to other businesses, announced that it…
Kristen Sonday, Founder of Paladin
Kristen Sonday Shares 3 Lessons She Learned After Raising Over $1 Million In Funding
When Kristen Sonday and her co-founder launched Paladin in 2017 the intention was to create a marketplace that would…
Maxeme Tuchman, Co-founder of Caribu
Meet the Co-Founder of Caribu, The App That Lets Your Kid Read and Color with Friends and Family
Alright parents, are you ready for an absolute game-changer of an app? I can honestly say that Caribu has made such a…
Brittany Chavez, Founder of Shop Latinx
Meet the Latina Behind Shop Latinx: An Online Marketplace For & By Us
It's been three years in the works and today Brittany Chavez is officially launching Shop Latinx, the first e-commerce…
Rebecca Alvarez, Founder of Bloomi
TFLS Episode 3 - Rebecca Alvarez Story from Bloomi
In todays episode we continue our conversation with Rebecca Alvarez Story to discuss the Bloomi, sex tips, and more.
Carolyn Rodz, Founder of HelloAlice
Afro-Latinx Founders Directory — As part of our commitment to stand with our Black community members and colleagues, #WeAllGrow has created a list of small businesses founded by Afro-Latinas as a resource for our community to invest in and amplify.
Latinx Women in VC
Investors investing specifically in Latinx founders
Vamos Ventures — We are a VC impact fund investing in Latinx & diverse founders defining the future through technology.
Our mission is to empower diverse communities through wealth creation, talent pipeline building, social mobility and…
Angeles Investors — Our mission: To find, fund and grow the most promising Hispanic and Latinx ventures.
Catalyst Fund —The fund invest in Black, Latinx, and female founders.
Top Latinx investor allies
Arlan Hamilton, Founder of Backstage Capital. She invests in Latinx founders!
Arlan Hamilton — Founder & Managing Partner @ Backstage Capital | Crunchbase
Unlock Charts on Crunchbase Charts can be found on various organization profiles and on Hubs pages, based on data…
Lo Toney, Managing Partner at Plexo. He invests in diverse founders and diverse GPs
Lo Toney - Founding Managing Partner @ Plexo Capital | Crunchbase
Lo is the Founding Managing Partner of Plexo Capital, which he incubated and spun out from GV, based on a strategy to…
Freada Kapor, Partner at Kapor Capital. She’s invests in Latinx founders.
Freada Kapor Klein — Partner @ Kapor Capital | Crunchbase
Unlock Charts on Crunchbase Charts can be found on various organization profiles and on Hubs pages, based on data…
Shruti Gandhi, General Partner at Array Ventures. She’s dedicating $1M to Black and Latinx enterprise founders.
Latinx accelerators and programs
Manos Accelerator — We are a Latino focused accelerator program providing education, resources and guidance for promising startups. Manos is a Google Launchpad partner.
Manos Accelerator - Silicon Valley Latino Accelerator
As a participant of Manos Accelerator, startup teams are expected to achieve certain milestones and graduate with a…
Latinx Incubator — The mission of the incubator is to grow the pipeline of Latinx entrepreneurs participating in and contributing to the Chicago tech and innovation economy.
LatinX - IHCC Illinois Hispanic Chamber of Commerce
The Latinx Incubator is a first-of-its-kind partnership between IHCC and 1871. The mission of the incubator is to grow…
Goldman Sachs launched Launch With GS — a program exclusively to support black and Latinx founders whose businesses are tech or tech-enabled fintech, enterprise software, consumer and healthcare; and have a forecasted annual run rate of at least $1M. The first cohort just wrapped up but if you want to reach out about future programs email firstname.lastname@example.org.
Latino Startup Alliance — an organization that encourages the inspiration and cultivation of U.S. Latino led technology startup ventures by providing a strong support network of fellow entrepreneurs, investors, innovators, & mentors.
Latino Startup Alliance - Innovate más.
Our mission is to encourage the inspiration and cultivation of U.S. Latino led technology startup ventures by providing…
Latinx Founders Collective — Our mission is to create a high-impact community of 100 venture-funded Latinx founders by 2020.
Latinx Founders Collective
OUR MISSION IS TO CREATE A HIGH-IMPACT COMMUNITY OF 100 VENTURE-FUNDED LATINX FOUNDERS BY 2020.
Latinx VC — A group of experienced venture investors coming together to connect, engage, and foster the Latinx VC ecosystem. They aim to be the central and definitive resource for Latinx VCs.
Techqueria — Techqueria is a nonprofit that serves the largest community of Latinx in Tech.
Techqueria is a nonprofit that serves the largest community of Latinx in Tech. 🌮 Submit an inquiry
Latino Business Action Network — LBAN is a nonprofit that helps Latino entrepreneurs grow their businesses through research, education and national ecosystem development.
Latino Business Action
Welcome to Latino Business Action Network (LBAN) LBAN is a national 501 ©(3) nonprofit organization with the purpose…
Latinas in Tech — The largest network of Latina women working across the technology sector.
Latinas in Tech
We are a We work hand in hand with top technology companies to create safe spaces for non-profit organization with the…
#WEALLGROW Latina — Elevating the voices and stories of Latinas via the power of community.
WeAllGrow Latina Network (formerly known as Latina Bloggers Connect) — Elevating the voices and stories of Latinas via…
Digital Undivided — We merge data and heart to create pathways for Black & Latinx women into entrepreneurship. Our vision is a world where ALL women own their work.
Catalyzing Black & Latinx women founders | digitalundivided
Watch the replay of our first virtual summit undivided We Rise undivided We Rise is a virtual summit that brings…
Black and Brown Founders — Providing Black and Latinx founders with community, education and resources for building tech companies when they’re cash-strapped.
Black & Brown Founders
Conversations about tech entrepreneurship are often centered around venture capital and how to get investor buy-in…
Aspen Institute AILAS Program — Raises awareness, transform perceptions, and move people to action in support of Latino civic engagement, educational attainment, and economic advancement.
LatinxAmerica — LatinxAmerica highlights catalysts who are using, leveraging, creating or investing in Tech to impact issues relevant to the Latinx community.
LatinxAmerica's podcast on Apple Podcasts
LatinxAmerica is focused on highlighting catalysts that are using, leveraging, creating or investing in technology that…
Adelante, Juntos — A podcast featuring the stories of Latinx executives in Silicon Valley. Created by Latinx professionals, FOR Latinx professionals.
Latinos Who Tech — a podcast made by Latinos and for Latinos that work in science and technology.
Latinos Who Tech on Apple Podcasts
Latinos Who Tech is a podcast made by Latinos and for Latinos that work in science and technology. We chat informally…
Latino Founder Hour — a podcast where host talk to Latino founders from around the world and explore insights and personal stories of success and failure.
Rewriting the Playbook — a podcast by black and brown founders.
Rewriting the Playbook | Podcast - Black & Brown Founders
We get it. This tech game is harder to win as a person of color, especially if we're playing by the same rules as our…
Basic Brown Nerds — a podcast celebrating black and brown people tired of being model minorities all over the US and formerly colonized countries.
Basic Brown Nerds
Watch Brownish Live with Justina Adorno with Hosts Erick Rivera and Sasha Merci Hosts Erik Rivera and Sasha Merci sit…
De Raiz a Flor Podcast — a podcast that chronicles the inspiring stories of Latina entrepreneurs who have blossomed into fierce leaders of their communities.
Techqueria Podcast — Tech reporter Jose Fermoso brings one of the most popular Slack communities to audio life through in-depth stories and interviews featuring topics affecting Latinx people including immigration policies, the coronavirus pandemic, and the latest in business challenges.
Techqueria on Apple Podcasts
Tech reporter Jose Fermoso brings one of the most popular Slack communities to audio life through in-depth stories and…
Latina to Latina — a podcast that talks about everything, from growing their companies and careers, caring for their families, and breaking down the systems that keep many of Latinas out.
LTX Fest — 4-day virtual experience curated for Latinx professionals in tech and social justice. Date: Oct 13–16, 2020
Home - LTXFEST
United, we rise! LTX Fest is back! Tune in for a 4-day virtual experience curated for Latinx professionals in tech and…
Techstars Startup Weekend LatinX — We’re gathering 900 Latinx entrepreneurs in the making and allies over 54 hours, in different cities to identify and design technology solutions to problems disproportionately facing the U.S. Latinx community.
Techstars Startup Weekend Latinx in Tech
Techstars helps entrepreneurs succeed. Through the Techstars Worldwide Entrepreneur Network, founders connect with…
L’ATTITUDE Conference — L’ATTITUDE is the only business and media event focused on The New Mainstream Economy, driven by US. Latinos.
A world-first, livecast, on-stage, interactive, four-day event, streamed to you wherever you are, on whatever device…
LatinX Tech Summit — The Latinx Tech Summit began with a bold mission to increase Latino representation in the tech workforce.
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Thank you to resource guide contributors: Samara Hernandez (Chingona Ventures), Marcia X. Chong Rosado (Village Capital), Adrianna Samaniego (Female Founders Fund), Marcos Gonzalez (Vamos Ventures), Jesse Martinez (Latino Startup Alliance), and Monica Black (Function.vc).
If you enjoyed this post, you may also like
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- Inside the Mind of a Latina Entrepreneur
- First-Time Founders Resource Guide
- The Top Corporate Venture Capital Funds Every Founder Should Know About
- Bringing Diversity to Venture Capital
- Enabling Founder-Access to Investors + Capital Through Our Startup-Investor Matching Tool
If you’d like to learn more, you can take my course on
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About author: Lolita Taub is the Co-Founder and General Partner at The Community Fund and acting interim Head of Sales at Catalyte. She is a first-generation Latinx operator and investor pushing for diversity in tech. With 15 years working within the Silicon Valley ecosystem, she has accomplished +$50 million in sales and made 38 investments as an angel investor and VC at Backstage Capital. Lolita is also a Co-Founder of the Startup-Investor Matching Tool, a scout at Indie.vc, Venture Partner at NextGen Venture Partners, and an LP at Operators Collective. Forbes, Inc, and Entrepreneur have featured her as a women in tech promoting diversity. She has a BA from the University of Southern California and an MBA from the IE Business School. Most importantly, she is a dog mom to the cutest Dachshund mix, Choco.